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Deconstructing Informz Reports

By Alex Mastrianni posted 09-10-2014 16:21


If you haven’t noticed, we’re big fans of reporting at Informz. The Informz Reporting Suite is one of the most robust you’ll find in the industry and we’re continually making improvements to provide you with top-notch data that’ll help you make smart decisions about your marketing strategy. Here’s a collection of resources to help you navigate Informz reports.

Mastering Reporting for Smarter Email Marketing

This guide will walk you through the basics of different types of reports available in Informz, define reporting terminology, and hit on key areas where reporting will help you refine your emarketing strategy. Download now. 

Mailing Activity Report

The Mailing Activity Report is an Informz user’s main avenue for viewing data about the results of individual mailings.

Mailing Summary Report

The Mailing Summary Report analyzes the results of large groups of mailings. It is the third tier of reports available and is useful for identifying trends and comparing results over time for a variety of mailings.

Informz Email Marketing Benchmark Reports

Our annual email marketing benchmark reports provide you with data to help you understand what metrics to analyze and what goals to set, as well as help you gauge how your program is performing in comparison to your peers. Check them out here.

If You Email But Don't Analyze it, Did it Really Happen?

Check out this post for tips on how to make the most of your email reports.


Who says data can’t be pretty? Check out these infographics with benchmark data!