Crafting Effective Calls to Action

By Alex Mastrianni posted 09-10-2014 16:22


Every message your organization sends should have one very critical element: a clear, concise call-to-action. Your call-to-action should explicitly guide the reader to take the desired action, whether it be to register for an event, visit a landing page, make a purchase, or renew their membership. Here are a few resources to help you craft the perfect call-to-action.

How to Optimize the Call to Action

No email is complete without a call to action. Dig into why and how you should include a strong call to action as a part of the email creation process. Optimize the call to action!

Informz Button Gallery

Need a button? Drawing on our own know-how and the results of tests and case studies performed, we created a bank of buttons that can help you increase your click rate. Check out the Informz Button Gallery!