Everything you Need to Know About Email Automation

By Alex Mastrianni posted 09-10-2014 16:22


If you’re looking for ways to be more efficient, eliminate manual work from your day-to-day to-do list, and keep engagement rates high (or raise them even more), automated email marketing might just be the answer. Here are some of our favorite resources that explain what automated email marketing is, how to get started, and examples of other organizations, like yours, that are finding success with this tactic.

Welcome Emails That Engage

Welcome campaigns are one of the most common types of email campaigns that organizations automate. This guide explains why an automated welcome campaign is so important and what to include in each email. Download the guide.

3 Reasons to Start Triggering Emails Today

Transactional and triggered emails tend to see higher engagement rates than marketing and promotional emails do. They build rapport with subscribers and you can “set and forget” them. But, that isn't the only reason why we love them. Read more about their benefits.

Informz Client Success Story

ASM International implemented an automated membership welcome campaign that outperformed their average email open rates by 257% and cut $30,000 from their budget. Learn how they did it.

5 Emails to Start Automating Now

Intrigued by automation, but not sure where to start? Here are five examples of emails, that other organizations are automating, that are sure to eliminate manual work on your end. Get ideas now.