Determining the Right Email Frequency

By Alex Mastrianni posted 09-10-2014 16:25


Determining the right sending frequency for your organization can be tricky. There isn’t a silver bullet when it comes to the “right frequency” because every audience is different. To find the right frequency for your subscribers, you need to look at your reports, analyze behavior, or you could even just ask

Benchmark Data

When reviewing data for the 2014 Association Email Marketing Benchmark Report (link to PDF), we found that 70% of associations send 1-5 emails to a member per month. Associations who send 1-5 emails also have the highest open rates. Read more about the data on email frequency.

Informz Client Success Story

One nonprofit association client, EDUCAUSE, was determined to find the right frequency for their association magazine newsletter. They hoped to engage readers and maximize content coverage. Through a series of tests and changes, EDUCAUSE uncovered the right cadence for their organization. See how they did it.