You can’t deny the truth; mobile is officially more widely-used for email than desktops. If you’re not already designing for a mobile audience, now is the time to start. Here are some resources to help you get acquainted with mobile stats and mobile design tips.
Video: How to Discover your Mobile Audience
Not sure how many mobile readers you have? It’s time to find out! Watch this 5-minute video and learn how to discover your mobile audience using Informz.
Benchmark Data: Results by Email Client Type
For the second year in a row, mobile opens have surpassed desktop opens. Check out the data here.
Informz Client Success Story
The Brewers Association explored and tested multiple mobile design options to find out what works best for their association and its audience. The winner? Responsive design. Read their story here.
Responsive Design FAQs and Tips
The most frequently asked questions about the newest email design buzzword. Read the list.
The Email Marketer’s Guide to Responsive Design
Everything you need to know about whether or not to implement responsive design, its limitations, and how to do it. Download the guide.