One of the great things about email marketing is all of the powerful tracking capabilities that go along with it. Google Analytics and conversion tracking tools are available to help provide insight into subscriber behavior and attribute revenue to email marketing. Do you know email marketing’s ROI at your organization? Here are some resources to help you get started.
Informz Client Success Stories
The American Society of Radiologic Technologists (ASRT) implemented business intelligence practices at their association to gain insight into the way their members were joining and renewing membership. They learned a lot. Read their story here.
The American Library Association wanted to see exactly how much their email marketing efforts were impacting their bottom line. Through conversion tracking, they were able to attribute over six figures worth of non-dues revenue to their email marketing program. Read their story here.
How to use Conversion Tracking
Tie email marketing outreach to revenue received with Informz Conversion Tracking. Learn how to set it up here.
Setting up Google Analytics in Informz
Ready to start tracking how much of your website traffic is coming from your email marketing efforts? Check out this step-by-step guide to configuring Google Analytics with your Informz account. Start now!