Your Guide to Creating Naming Conventions

By Alex Mastrianni posted 09-10-2014 16:36


Ask an Informz power user or eMarketing Advisor what one of the most important things to do when first getting started with Informz, and one of the top answers will be to define your naming conventions. This will be helpful for finding assets down the road, reporting, and account clean up. Here are a few important things to keep in mind when you are creating your organization’s naming conventions:

  • Think what you report on and how you create audience segments. You want your naming convention to make it easy to read reports and identify trends. 
  • Try to use your naming conventions across systems such as your AMS/database, CMS, internal file server, etc.
  • Use the naming conventions organization-wide to increase adoption and efficiency going forward.
  • Document the naming conventions for all to use.

Use our naming conventions template for help getting started.