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Deliverability is the overall ability for email messages to be delivered to their intended recipients and is an important part of Email Marketing. We know deliverability can be a tricky thing, so we’ve compiled our top resources on helping you understand deliverability and increase your ability to reach the inbox. Deliverability Overview An overview with related articles in The KnowledgBase that explains how your digital marketing reputation is critical to the receptivity and deliverability of your email marketing messages. Get more information . Deliverability Blog Posts Regular posts containing tips and tricks, strategy, and important ...
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We know that time equals money. That’s why we have created numerous tools, features, and services to help you streamline your processes and improve your email marketing efficiency. Here are a few resources we've created that'll help you find new and efficient ways to do things in Informz: Infographic: Improving Email Efficiency with Informz See how Informz can help you save time and money with our tools, features and services. Check out the infographic here. eBook: It’s Easy Being Green Learn how you can improve your return on investment, non-dues revenue, and efficiency. Get tips on improving efficiency here. Download ...
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When subscribers stop opening and clicking on your emails, it’s not a good sign. When subscribers never open your emails? That’s even worse. We like to call these people “emotionally unsubscribed.” These people are not just ignoring your content: they are hurting your email marketing metrics, chipping away at your email block, and actually affect your deliverability. In Informz you can identify your “emotionally unsubscribed” by viewing this report: Mailing Summary Report > Analyze Subscribers > Subscribers Emailed & Opened and take a look at the Unique Subscribers Opened chart. For more information on how to approach a re-engagement ...
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A welcome campaign is a series of automated emails that are sent to a new subscriber after joining your email list. Welcome emails tend to have higher open and click rates because they are sent at the start of the subscription period, when readers are highly engaged and most interested in hearing from you. While one single welcome email can be effective on its own, a series of emails will extend and develop levels of engagement. Welcome campaigns set the stage for the relationship you’ll have with your subscribers in the future. High levels of engagement at the start of the subscription period will lead to a more active list and ongoing deliverability ...
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Ask an Informz power user or eMarketing Advisor what one of the most important things to do when first getting started with Informz, and one of the top answers will be to define your naming conventions. This will be helpful for finding assets down the road, reporting, and account clean up. Here are a few important things to keep in mind when you are creating your organization’s naming conventions: Think what you report on and how you create audience segments. You want your naming convention to make it easy to read reports and identify trends. Try to use your naming conventions across systems such as your AMS/database, CMS, internal file ...
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Let's Get Organized

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Using a Communications Calendar to Manage Communications If your marketing department is anything like ours, staying organized is absolutely critical. We’re a small (but mighty!) department and we have a lot of activities to create, manage, and deploy. Without a master communication calendar, we would be lost and we certainly wouldn't be as efficient. With so much going on and overlapping messages going out from multiple channels, it’s always a good idea to have a communications calendar to keep you (and your team) organized. The communications calendar right within Informz is a great tool to help you keep track of your email campaign schedule. You ...
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Getting started with a new email platform can be overwhelming. That’s why we put together a checklist for success! Follow the steps below to ensure that you start off on the right foot and set your organization up to get the most out of Informz! * Set up DKIM and SPF * Create account-wide naming conventions for ease of use in the future. Get started with our naming conventions template . * Set up Google Analytics and Web Tracking to better understand your audience and target emails based on web activity. * Organize your marketing and communications schedule using the Informz Communications Calendar tool . * Familiarize yourself ...
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An email’s subject line is an important factor in determining if your email will be opened or not. In fact, we recommend that 50% of your email creation time be spent on crafting a strong subject line. Yup, it’s that important. Here are a few resources to help you create winning subject lines: Subject Lines Made Easy Subject line creation is not an easy process. There’s a lot of pressure when it comes to crafting a subject line – it has to be a good one! If you’re struggling with the subject line creation process, read these simple tips (backed by data), for a little inspiration. Get the guide here. Subject Lines that Get Emails Opened ...
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One of the great things about email marketing is all of the powerful tracking capabilities that go along with it. Google Analytics and conversion tracking tools are available to help provide insight into subscriber behavior and attribute revenue to email marketing. Do you know email marketing’s ROI at your organization? Here are some resources to help you get started. Informz Client Success Stories The American Society of Radiologic Technologists (ASRT) implemented business intelligence practices at their association to gain insight into the way their members were joining and renewing membership. They learned a lot. Read their story here. ...
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No matter how high your email campaign’s open and click rates are, there is always room for improvement. Informz testing tools provide you the opportunity to learn what works best for readers so you can open the door to more engaged readers. How to Conduct an A/B Split Test New to testing? Check out this post to help you get started with A/B split testing. Read more. See how to set up A/B testing in Informz. A/B Testing- Send to Winner An Informz feature that automatically sends a better performing version of a mailing to the remainder of your target group. Learn more. Test for Success Webinar Recording Take a tour ...
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All Things Mobile

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You can’t deny the truth; mobile is officially more widely-used for email than desktops. If you’re not already designing for a mobile audience, now is the time to start. Here are some resources to help you get acquainted with mobile stats and mobile design tips. Video: How to Discover your Mobile Audience Not sure how many mobile readers you have? It’s time to find out! Watch this 5-minute video and learn how to discover your mobile audience using Informz. Benchmark Data: Results by Email Client Type For the second year in a row, mobile opens have surpassed desktop opens. Check out the data here. Informz Client Success ...
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Determining the right sending frequency for your organization can be tricky. There isn’t a silver bullet when it comes to the “right frequency” because every audience is different. To find the right frequency for your subscribers, you need to look at your reports, analyze behavior, or you could even just ask Benchmark Data When reviewing data for the 2014 Association Email Marketing Benchmark Report (link to PDF), we found that 70% of associations send 1-5 emails to a member per month. Associations who send 1-5 emails also have the highest open rates. Read more about the data on email frequency. Informz Client Success Story One ...
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Designing for email is different than designing for the web or print. This collection of resources will help you build beautifully designed emails that engage your audience and achieve great results. Introduction to Email HTML: A Crash Course Informz HTML Template Designer, Kevin Allen, provides a foundation in understanding HTML to help you understand the basics and get you started in taking control of your email design. Check it out! HTML Best Practices for Designing Email The top (lucky) 13 best practices to follow when designing HTML email. Read the list. How to Create an Advanced Template An advanced template is the foundation ...
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Looking for a little inspiration? Curious how your peers are solving their email challenges with Informz? You’ve come to the right place. Automated Email Marketing ASM International implemented an automated membership welcome campaign that outperformed their average email open rates by 257% and cut $30,000 from their budget. Download their success story. Conversion Tracking & Business Intelligence for Associations The American Society of Radiologic Technologists implemented business intelligence practices at their association and gained insight into the way their members joined and renewed their membership. ...
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Every message your organization sends should have one very critical element: a clear, concise call-to-action. Your call-to-action should explicitly guide the reader to take the desired action, whether it be to register for an event, visit a landing page, make a purchase, or renew their membership. Here are a few resources to help you craft the perfect call-to-action. How to Optimize the Call to Action No email is complete without a call to action. Dig into why and how you should include a strong call to action as a part of the email creation process. Optimize the call to action! Informz Button Gallery Need a button? Drawing on our own ...
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Our annual email marketing benchmark reports provide you with data to help you understand what metrics to analyze and what goals to set, as well as help you gauge how your program is performing in comparison to your peers. Associations Includes metrics from over 1,300 associations and 1 billion emails sent in 2014 by organizations located in the United States, Canada, Australia, New Zealand, and the United Kingdom. View the report. Destination Marketing Organizations Includes metrics from over 8 million emails sent in 2013 by destination marketing organizations located in the United States and Canada. View the repor
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If you’re looking for ways to be more efficient, eliminate manual work from your day-to-day to-do list, and keep engagement rates high (or raise them even more), automated email marketing might just be the answer. Here are some of our favorite resources that explain what automated email marketing is, how to get started, and examples of other organizations, like yours, that are finding success with this tactic. Welcome Emails That Engage Welcome campaigns are one of the most common types of email campaigns that organizations automate. This guide explains why an automated welcome campaign is so important and what to include in each email. Download ...
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If you haven’t noticed, we’re big fans of reporting at Informz. The Informz Reporting Suite is one of the most robust you’ll find in the industry and we’re continually making improvements to provide you with top-notch data that’ll help you make smart decisions about your marketing strategy. Here’s a collection of resources to help you navigate Informz reports. Mastering Reporting for Smarter Email Marketing This guide will walk you through the basics of different types of reports available in Informz, define reporting terminology, and hit on key areas where reporting will help you refine your emarketing strategy. Download now. Mailing Activity ...
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We recently received some pretty exciting news. Informz has landed on the Inc. 5000 list of fastest-growing private companies in America! We made the list because of a 63% increase in growth over the past three years. “We are honored to receive such a noteworthy distinction,” said Joe Tyler, CEO of Informz. “I can directly attribute our growth to my incredibly talented team. They are dedicated to delivering an unmatched customer service experience and innovative technology solutions that combined deliver extraordinary results to our clients.” Informz is thrilled to join the ranks of other notable companies such as Intuit, Zappos, Microsoft, and Oracle ...
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